Copy: Gin & Juice at 20,000 feet.

Captures an aspirational travel occasion, allowing fans to imagine themselves jet-setting in style with Gin & Juice.


Copy: Turning Gin and Juice on its head. #Tanqueray

Kept up to date with mixology trends, like presenting cocktails with inverted mini bottle, and wove them into content. Developed the "Gin & Green Juice," and introduced and rallied fans around innovative new drinking options.


Copy: TEN times infinity.

A copywriter that often thinks in pictures. Find inspiration where you can.


Copy: Drop the mic not the drink.

Helped spearhead Tanqueray's messaging shift to an urban audience, adding in relevant pop culture references.


Copy: Inspired spring gear.

Bridged streetwear and Tanqueray to appeal to a more diverse demographic. Post performed great with many fans requesting the graphic tee.


Copy: Nothing gets lost in the mix.

Developed a new voice & style for Tanqueray No.TEN, to set it apart from older varietals and sell its citrus-forward botanicals & flavor profile.


Copy: There’s no mistaking handcrafted work. Cheers to those with grit in their fingernails...and George Dickel in their glass.

Tennessee lifestyle imagery with letterpress studio authentically ties to their "handmade the hard way" message, and nods to fans who are crafty themselves.


Copy: Wishing you happy holidays with Tennessee's greatest hits.

This holiday greeting post, resembling an old-timey thrift store country greatest hits album, was heavily nostalgic, yet tongue-in-cheek enough to appeal to the urban demo.


Copy: We've never opened the door faster.

Concepted a holiday gifting post that kept product front and center, with relatable holiday party crasher messaging. Best performing Crown Royal post when launched.


Copy: Somebody get a hammer.

Provocative holiday post speaks to the brand's trademark mischievous humor, where breaking a snow globe is fair game to enjoy Crown Royal.