Enjjoy
Role:
Site Copywriting, Voice & Tone, Brand Strategy, Singing
Agency:
Zero Studios
Background:
Enjjoy didn’t exist before we got started on the project. The client, previously a CBD supplier to other brands, wanted to launch one of their own. So, we crafted a brand idenity around the feeling of joy, and simply vibing out without being stoned.
Deliverables:
Created an immersive site experience indexing heavily on gradients and supportive copy. I pitched a distinctive character, dubbed Roy G. Biv (play on full-spectrum CBD), a little alien who’s here to optimize your vibe. Also created original songs (scroll down) for a super catchy FAQ.
Role:
Site Copywriting, Voice & Tone, Brand Strategy, Singing
Agency:
Zero Studios
Background:
Enjjoy didn’t exist before we got started on the project. The client, previously a CBD supplier to other brands, wanted to launch one of their own. So, we crafted a brand idenity around the feeling of joy, and simply vibing out without being stoned.
Deliverables:
Created an immersive site experience indexing heavily on gradients and supportive copy. I pitched a distinctive character, dubbed Roy G. Biv (play on full-spectrum CBD), a little alien who’s here to optimize your vibe. Also created original songs (scroll down) for a super catchy FAQ.
Teamed up with a jingle agency to create bespoke original recordings in lieu of a standard FAQ page. That’s me singing on “Enjjoy Theme Song.”
Enjjoo--ooy
Enjjoo--ooy
Enjjoy! It’s a new type of CBD
Extracted for you and me
To have fu-uuun
Take me to that happy place
Put a smile right on my face
Can’t stop that feeling inside
Let me take you for a ride
(Guitar noodling)
Enjjoo--ooy
Enjjoo--ooy
2021