Guayakí
Role:
Site Copywriting, Voice & Tone
Agency:
Zero Studios
The Ask:
Coinciding with a digital brand overhaul, Guayakí (a leading purveyor of yerba mate) needed a revised website that prioritized storytelling and ease of navigation.
The Strategy:
We approached the site as if it were a gourd circle (the traditional way yerba mate is served and enjoyed) —a welcoming, conversational introduction to the world of yerba mate and its unique effects, while positioning the brand as a community above all.
Role:
Site Copywriting, Voice & Tone
Agency:
Zero Studios
The Ask:
Coinciding with a digital brand overhaul, Guayakí (a leading purveyor of yerba mate) needed a revised website that prioritized storytelling and ease of navigation.
The Strategy:
We approached the site as if it were a gourd circle (the traditional way yerba mate is served and enjoyed) —a welcoming, conversational introduction to the world of yerba mate and its unique effects, while positioning the brand as a community above all.
2021