Hippeas
Role:
Copywriting (Lead), Concept, Brand Strategy, Storyboarding
Agency:
Zero Studios
Background:
Creating an awareness campaign building on Hippeas’ existing 60s-inflected attitude, in a way that’s attention-grabbing, flavor-forward, and completely radical.
Strategy:
We took one element of the hippie subculture that hadn’t really been explored, and pushed some boundaries along the way. I created the platform Flavor Your Mind, and went to some far out places. The idea being, eating hippeas can be a psychedelic experience.
Deliverables:
Role:
Copywriting (Lead), Concept, Brand Strategy, Storyboarding
Agency:
Zero Studios
Background:
Creating an awareness campaign building on Hippeas’ existing 60s-inflected attitude, in a way that’s attention-grabbing, flavor-forward, and completely radical.
Strategy:
We took one element of the hippie subculture that hadn’t really been explored, and pushed some boundaries along the way. I created the platform Flavor Your Mind, and went to some far out places. The idea being, eating hippeas can be a psychedelic experience.
Deliverables:
- Campaign Strategy
- Revised brand V&T
- 4x 15 sec for Instagram & TikTok placement
- OOH Wheatpasting
