Petfolk
Role:
Site Copywriting, Strategy, Voice & Tone
Agency:
Zero Studios
Background:
Petfolk, fka OneVet, is a one-stop veterinary care company offering seamless, digitally-integrated services, with roving care units and brick-and-mortar clinics.
Strategy:
(Note: provided by someone else at the agency)
Our idea was around a Community of Care, how it takes a village to deliver quality vet care. All copy executions were to underscore how Petfolk is a designed for ease and personal connection.
Deliverables:
Role:
Site Copywriting, Strategy, Voice & Tone
Agency:
Zero Studios
Background:
Petfolk, fka OneVet, is a one-stop veterinary care company offering seamless, digitally-integrated services, with roving care units and brick-and-mortar clinics.
Strategy:
(Note: provided by someone else at the agency)
Our idea was around a Community of Care, how it takes a village to deliver quality vet care. All copy executions were to underscore how Petfolk is a designed for ease and personal connection.
Deliverables:
-
Full website copy
-
Key headlines
- Voice and tone styleguide
2021