Thesis

Role:
Site Copywriting, Voice & Tone, Brand Strategy

Agency:
Zero Studios

Background:
A nootropics (i.e. supplements that make you smarter) company was looking to differentiate itself through its robust use of data analytics to deliver a personalized regimen. 

Strategy:
Devised a brand platform around “cognitive confidence,” and leveraged the brand’s claim to credibility to help all minds achieve their potential.