Yardbird
Role:
Site Copywriting, Voice & Tone
Agency:
Zero Studios
Background:
An outdoor furniture company was expanding from strictly showrooms to a D2C online experience, and a website was thus needed.
Strategy:
Our aim was to recreate the friendly showroom experience online. On the design side, that meant full 360 viewing options and customizability. On the voice, tone, and copy side, that meant setting a welcoming tone and stressing the durability and sustainability of the furniture.
Deliverable(s):
Role:
Site Copywriting, Voice & Tone
Agency:
Zero Studios
Background:
An outdoor furniture company was expanding from strictly showrooms to a D2C online experience, and a website was thus needed.
Strategy:
Our aim was to recreate the friendly showroom experience online. On the design side, that meant full 360 viewing options and customizability. On the voice, tone, and copy side, that meant setting a welcoming tone and stressing the durability and sustainability of the furniture.
Deliverable(s):
- Full website copy
2021